NASCAR Comes to REV TV!

Burlington, ON (January 16, 2025) — REV TV, CANADA'S MOTORSPORTS & MOTORING DESTINATION 24/7, announces they have signed a multi-year deal to bring NASCAR to Canadian race fans from coast-to-coast beginning in 2025. 

The NASCAR Canada Series — Canada’s only national touring racing series — will be the cornerstone of REV TV’s NASCAR coverage, including live race broadcasts. REV TV plans to build on the successful foundation the NASCAR Canada Series has built and continue the momentum the series has generated with a suite of programming and activations in development. 

REV TV will also bring additional NASCAR International Series to Canada for the first time with the NASCAR Euro Series, NASCAR Mexico Series and NASCAR Brasil Series race broadcasts. 

NASCAR’s North American offerings will also be strongly represented on REV TV with the ARCA Menards Series, plus a wide variety of ancillary programming and highlights showcasing the world of stock car racing that will receive plenty of airtime as part of this new landmark agreement.

NASCAR racing is synonymous with door-to-door, bumper-to-bumper, hard fought, non-stop action. As NASCAR continues to grow around the world, having REV TV as the partner in Canada is the perfect choice. Race fans can expect additional programming, activations and promotional announcements in the coming days to continue the growth of NASCAR in Canada.

“NASCAR’s arrival marks the next step in the progression of REV TV that began when we launched REV TV in 2020,” said Mike Garrow, CEO of REV TV. “The appeal of NASCAR’s brand of stock car racing is universal, and we can’t wait to show Canadians more NASCAR racing than ever, especially our very own NASCAR Canada Series. We are excited to provide more resources and opportunities to showcase the racing stars of Canada.” 

“NASCAR continues to grow on an international level, and the increasing thirst for NASCAR is no different in Canada,” said Alan Labrosse, General Manager of the NASCAR Canada Series. “As the premier motorsport in Canada, REV TV is the perfect place for the NASCAR Canada Series, and we’re excited to begin working hand-in-hand with them to continue to grow the sport and attract new fans.”

“Canada is an incredibly important market for NASCAR, as millions of passionate fans of the sport reside north of the U.S. border,” said Nick Skipper, NASCAR Managing Director of Media Strategy. “In REV TV, we have an innovative broadcast partner focused on motorsports that will allow us to deliver a wide variety of NASCAR programming, including the NASCAR Canada Series, to new and avid fans across the country.”